Do you have an active runner or cyclist for a husband, dad or brother and need a good gift for Fathers Day? How about an ID they can have with them while out on the bike or on a run? The standard in the industry is the company Road ID – I have multiple models from them, great product. A new one on the market, called ICEdot take a new approach – it is a sensor that can tell if you have crashed or fallen. It might take me a bit to get comfortable with this idea but one you might keep your eye on and see what type of market share they achieve.