Social Insights: Social Advertising

 
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If you’ve spent any time on Facebook in the past year or so, you’ve probably seen sponsored posts informing you that friends of yours “like” various business pages. From a marketing standpoint, this implied endorsement makes good sense. We tend to accept recommendations and suggestions from friends more readily that we would respond to a seemingly random ad. The problem is that there are claims that Facebook is falsifying some of those likes – telling friends that users “like” pages when that is not the case. Read about the allegations and resulting lawsuit here.

Not to be left out of the social advertising game, Google+ has recently started testing paid +Post (the Google+ equivalent to the Facebook like) ads in which brands can use any publicly created Google+ content in their ads. Details about the brands testing the pilot program are here.

How do you feel about social networks and brands using your name and/or likeness in their ads? Will it change the way you interact with either the brands or the sites themselves?

 
Any friend of Geoffrey’s is a friend of mine – if you have questions or concerns about this or any social media issue, please tell me about it! I’d love to hear from you.

Liz Marx | Owner/Strategist

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