Whatever your opinion of hashtags, they’re becoming harder and harder to ignore. You’ve probably noticed that they are now fully functional on Facebook – and while I’ve heard a lot of people complaining about overuse, I’ve seen even more people overuse hashtags! Apparently I’m not the only one who’s noticed – check out this video of Jimmy Fallon and Justin Timberlake verbally hashtagging their way through a conversation. Hilarious! Be warned though – it’s mildly NSFW.
While the video clearly points out how absurd hashtags can be, they actually do serve a purpose. Hashtags group messages pertaining to a given topic and enable visibility and conversation beyond your friend or fan base. Here are 4 ways that hashtags are useful – and the surprising way that they’re not.
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Liz Marx | Owner/Strategist