Social Insights: Tour de France – for Newbies

Tour de France Promotion Caravan

If you’re like me, you’ve been vaguely aware that the Tour de France is taking place each year, but (with the exception of the Lance Armstrong years) wouldn’t have noticed if it didn’t happen. So this year I was challenged by our friendly Frisco Mortgage Guy to take a closer look.

Click here to read about my attempt to understand the complexities of this completely unfamiliar event. I definitely learned a few things, and ultimately found comfort in the familiarity of social media and marketing.

Did you watch the Tour? Do you “get it” or do you struggle along with me?

Liz Marx | Owner/Strategist



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